每日一篇:《经济学人》读译参考 Day176

英语阅读能力依靠什么？必然是词汇的积累，但，仅仅是词汇的积累是不够了，更应该了解英语句式，不同句型所表达意义。如何培养自己的阅读语感呢？那么就跟着聚英聚创考研信息网小编每天学一点英语，一起为考研筑起坚实的地基。阅读是需要积累的，就像我们需要经常和人沟通才会促进我们的表达能力一样~小伙伴跟着小编一起，每天坚持打卡，培养英语阅读能力及语感，了解文章一些经典词汇的用法。

经济学人:电影商业:MoviePass的金融恐怖秀(2)

  Mitch Lowe, chief executive of MoviePass (and a former Netflix executive), professes to be undaunted by the losses.He says that the most frequent cinema-goers have taken up MoviePass subscriptions first, driving up costs.As more casual filmgoers sign up, losses should abate.
  译文
  MoviePass的首席执行官米奇·罗威（前Netflix执行官）声称无惧损失。他说大部分常去电影院的人已经注册了MoviePass，抬高了成本。随着更多影迷的注册，损失会有所减少。

  The service also recently announced some add-ons to help defray costs further, including "surge pricing" at times of peak demand.He hopes to get the cash burn of the core ticketing service down to $1 per subscriber, with a projected 5m subscribers by the end of the year.He plans to get MoviePass into the black by such means as advertising,for example by promoting films to users in exchange for fees from studios. That is, if the money lasts.
  译文
  近期，这项服务还宣布了一些附加项目帮助进一步扣除成本，比如需求高峰时期的“峰时价格”。他希望将核心票务服务的烧钱率降至每位用户1美元，计划截止年底注册用户将达到五百万。他计划通过广告等方式让MoviePass盈利，例如，通过向用户推销电影换取电影公司的酬金。如果经费充足的话。

  MoviePass can already shift the box office. It buys 6% of all film tickets in America, according to Helios & Matheson's SEC filing.Overall, national box-office receipts are up: from the start of the year to July 9th, they totalled $6.6bn,8.8% higher than in the same period in 2017, according to Box Office Mojo.Mr. Lowe reckons that MoviePass can be credited for boosting ticket sales by 3%.In Hollywood that sounds like the makings of a blockbuster, even if on Wall Street it is seen as a flop.
  译文
  根据Helios & Matheson的财务报告，MoviePass已经可以扭转票房了。MoviePass在美国购买了所有电影票的6%。Box Office Mojo指出，整体而言，全国票房收入在增长：从今年7月9日开始，共计66亿美元，与2017年同期相比增加8.8%。罗威认为MoviePass可将门票销售拉动3%。在好莱坞，这听起来像是一部大片的素材，虽然在华尔街，这将被视为一个巨大的失败。

  注释
  1.profess 公开表示；声称
  I don't profess to have all the answers
  我没宣称我拥有所有答案。来源于《BBC》

  2.abate 减轻
  There is no structural reason for partisanship to abate
  党派关系减弱没有结构性的原因。来源于《NEWYORKERS》

  3.sign up 报名参加；签署
  How many publications will sign up to the charter?
  有多少出版物将签署宪章？来源于《THETIMES》

  4.defray 支付；支出
  Or you could offer to do things that would defray her marketing expenses
  或者你可以做一些事情来支付她的营销费用。来源于《WSJ》

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