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经济学人:共享经济—船只共享新创公司(2)
The business is not all smooth sailing—regulation, for one thing, varies widely.French law allows boatsharing, but in Greece, a tempting market, private owners face more difficulties.Renters usually need a boating licence, or must hire skippers. Demand to get on the water is seasonal.Building up a big fleet of boats takes time. Owners tend to be middle-aged and are reachable mainly by word of mouth or at boat shows.
译文
该行业并非一帆风顺——各国船只管理规定差异很大。法国法律允许船只共享,但是在希腊这个极具诱惑的市场,私人所有者面临更多的困难。承租人通常需要船只执照或者必须雇用船长。而入海需求是季节性的。建立大型船只小队是需要时间的。船主多为中年,且主要通过口碑或在船只表演中进行选择。
Undeterred, both firms are trying to scale up, partly by pursuing a flotilla of potential rivals.Click&Boat bought one, Sailsharing, in 2016, to access more craft.Boatsetter has gobbled up American startups including one last year, Boatbound, that Click&Boat also eyed.
译文
这两家公司均试图通过在一定程度上寻求潜在竞争对手的小型船队来扩大其规模。2016年,Click&Boat买下Sailsharing,从而获得了更多船只。Boatsetter吞并了很多美国创业公司,包括去年并购的Boatbound,Click&Boat也盯上了这家公司。
In April the American company added Smart Charter Ibiza, a conventional charter firm, in Spain, part of a move into the Mediterranean.Boatsetter has also developed an insurance product, with a third party, for peer-to-peer rentals,and has partnered with Airbnb to offer experiences such as wakeboarding in Miami or eating paella on a boat near Barcelona.
译文
四月,该美国公司加入Smart Charter Ibiza(一家西班牙常规租赁特许公司),其业务部分涉及地中海地区。Boatsetter也开发了一项保险产品,和第三方一起进行点对点租赁,该公司还和爱彼迎合作提供各种体验,比如迈阿密水上滑板或是在巴塞罗纳附近的船只上品尝肉菜饭。
Click&Boat has started a separate site, Click&Yacht,for chartering luxury craft for thousands of euros a day in places like the Cote d'Azur, for which there is plenty of international demand.It is one thing to stay in someone else's flat. It's another to captain a superyacht—especially when it looks like you own it.
译文
Click&Boat开设一个独立网站—Click&Yacht,在蓝色海岸等地方提供数千欧元一天的豪华游艇租赁服务,该服务全球需求量很大。待在别人的游艇上是一回事儿,但是指挥着一辆超级游艇又是另一回事儿——尤其是这辆游艇看起来就像是自己的一样。
注释
1.word of mouth 口碑
Most of her business is conducted through word of mouth.
他的大部分生意都是通过口碑进行的。来源于《VOA》
2.potential rival 潜在对手
If it is of the same species then it is a potential mate or a potential rival
如果是同一物种,那么它是潜在的配偶或潜在的对手。来源于《BBC》
3.gobble up 狼吞虎咽;吞并
So will this year's Christmas meal gobble up your seasonal budget?
那么今年的圣诞大餐,会吞噬你的季节性预算吗?来源于《BBC》
4.peer-to-peer 点对点
This is the nature of peer-to-peer and networking in general.
总的来说这是点对点和网络的天性。
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